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Welcome to Advertisinginhawaii New Look
23
Apr

Click Here for More Details

Click here for Details

One of my newest job duties includes designing and creating web ads for the various radio station websites.  For the first of the last two months, The best I  could do is create them, get them into the correct format and get them up by the deadline. Now that I have the hang of the whole thing, I’m wondering?  What are some of the best words to put on to a Web ad to get the consumer to click on it-As we call it the “Call to Action”.

So with that said, I searched the web and found all of these, if you have a favorite please list it in the comments section. Along similar thoughts, if you have something you think is overused or just plain lame, Please list it in the comments section also. Let’s see if we can use this blog post to help each other when we’re in a creative crunch.  Note:  I’ll be in Atlanta Tuesday April 24 thru Friday April 27 perfecting some of my web “Sales Skills” If you’re in the neighborhood, feel free to give me a call or text me at 808 479-9928.  And as always, if you want a list of ideas for your business, just email, text or hit me up on twitter @scottmackenzie3.  I’ll get back to you within 48 hours.  Have a nice Week!

Rotating Web ads “Call to Action” phrases are listed below:

  1. For More info-click Here
  2. Buy Now
  3. Shop Here Now
  4. 20% off if you shop in the next 2 hours
  5. Take a Test Drive
  6. Free Tickets!
  7. Press Here
  8. Click on Me –That’s the latest I used for a reyn spooner Aloha Shirt Campaign.
  9. Like Us and Follow us-these seem to be still ok visually, but The audible versions on the radio seem to be going in one ear and out the other for me-Whatcha’ Think?
  10. Click for Details- this is my Clutch n-a Crutch Phrase when I have a really quick pressured deadline.  What is your Go to Saying?
  11. Got to Episode-HBO’s Clutch n-a Crutch phrase
  12. Watch a Preview
  13. Click here for more information
  14. See More Now
  15. See our full collection right here
  16. Get a date by 6pm Tonight-Details here!Hear more Here
  17. Be a Winner Winner, Chicken Dinner!
  18. Open in new browser
  19. See our showroom
  20. Click here for Happy Hour Prices (4-6P EST)-Emporio Armani used something similar to this recently-I thought it was pretty clever. Call to Action with Deadline and a good offer (20%off)
  21. Super Deals, For Details click on the circle

 



17
Apr

Can the Real MJ please Stand Up?

As a Big Fan of the “original” Michael Jordan, I couldn’t help but post this new ad from ESPN. As someone who loves to study ads, I usually wouldnt pick this one, because I had to see it a ton of times before I knew what they were advertsing. But Since it’s such a funny and REAL MJ story, I just had to post it. Me, I personnaly get excited when I find out someone has the first name of Jordan and I want to know if their parents were big fans.

Michael Jackson would be another tough name to have. What other names Would you like to have or dislike to have been named?

14
Apr

Frosty-Frozen-Foam-Keeps Beer COLD!

This is a really fun video that shows the Japanese brewers New Ichiban Shibori Frozen Draft Beer. The Beer is poured then the Frozen Foam is swirled on top just like a soft serve ice cream cone. And the Frozen foam Keeps your beer Frosty COLD. Looks like fun! Wonder when it comes stateside.

Thank You to springwise.com for the Lead on the fun-filled beer story!

30
Mar

Social Media-March-Matchness-Game 2012

March-Matchness Game 2012 

  1. TWITTER  ____           10. Facebook _____
  2. TUMBLR    ____            11. MySpace_____
  3. GetGlue     ____            12.  Mylife______
  4. Pinterest   ____
  5. LinkedIn   _____
  6. Badoo      ______
  7. CaféMom_______
  8. Foursquare______
  9. Google+________

A. Check in with your location, meet new people and earn badges

B. Members pin images, videos, and other objects to their pinboard

C. Advice and interaction on pregnancy, Health, Fashion, Food & More

D. Video chats, hangouts, sparks, huddles, post status updates, more.

E. Build and Engage with your Professional Network

F. Social interaction for Entertainment, Win Free Stickers, stuff and more.

G. Connects people with Friends, co workers, and family. The biggest Social Network in the world.

H. Powerful people search tool for old friends, Lost Family, Ex Lovers.

I. Feature Filled Blog hosting with fully customizable templates, photos, mobile Apps and more.

J. Find and connect with bands, music and friends

K. Chat, Flirt, and meet over 120 Million people

The Answers come up after this picture taken at the Waikiki Aquarium by advertisinginhawaii.com:

Here are the answers to this years Social Media March-Matchness 2012:

  1.  Twitter  =  L
  2. TUMBLR  = I
  3. GetGlue  =  F
  4. Pinterest  =  B
  5. LinkedIn  =  E
  6. Badoo  =  K
  7. CafeMom  =  C
  8. Foursquare  =  A
  9. Google+  =  D
  10. Facebook  =  G
  11. MySpace  =  J
  12. MyLife  =  H
What’s your favorite Social Media Site?
30
Mar

How I received 16 points in ONE check-in on Foursquare!

16 Points for ONE check-In!

One of my favorite Social Media sites is Foursquare.  Although, Out here in Hawaii, sometimes it gets a bit boring since there aren’t nearly as many people using it as in the mainland. And my co-workers and family members have a really fun time “teasing” me when I use it.But I do like it and  for Anyone using this for advertising in Hawaii-its pretty cool, since you can get on it, use it, brand it with your establishment and get a big jump on the competition before they start using it.  My two biggest recommendations are to post positive fun pictures when you check in and add in Tips  in the Tips area on the App.Do this for your own place and for places that you do enjoy hanging out at.  After those two are taken care of and you’re having  fun using it. Its time to add in some deals for your friends and customers checking in.  I personally like the deals where Everyone gets something cool, like the Hard Rock Cafe gave me 20% dinner the last time I ate there. Now that’s a deal!  The things I don’t think work is giving only the Mayor 20% off which I did see at one of those magazine stores at the airport.  That just doesn’t make much sense, since the mayor can only be one person and I bet the mayor is either an employee of the mag shop or someone else who works at the airport.  In this case I think it Would be better to offer everyone something cool like a free bottle of water with purchase of $25 or more. In Both New York and Chicago, I’ve received free Appetisers with my check-ins at various restaurants-these are great offers, rate right up there with the Hard Rock Cafe deal.  Now that I went off on a bit of a tangent on Advertising, Marketing and Foursquare, I want to write what I wanted to tell you in the first place!  How I received 16 points with just one check in on Foursquare!

I Checked in at the Minneapolis Airport
Here is the report on the points I recieved
Swarming-4 Points
First Time in Minneapolis-3 Points
First of my friends to check-in here-2 points
Visiting a brand new state-4 points
333 Miles since my last check-in-3 points
Total 16 points!  What a deal!
What’s the most points you’ve received and how did you do it?
or if you haven’t tried Foursquare yet, give it a try and LMK how you like it?
Next blog posting will have March-Matchness-a fun mix and match the Social Media Game. Check back soon for all the details. 
BTW:  So far My favorite place in the Whole wolrd to check in was Madison Square Garden.  It wasnt so much for the points, but the cool and limited badges including The Super Swarm (250) badge and People’s Sexiest Man Badge..LOL. Have a nice Evening or Day depending on where you live.
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